![]() Similarly, you shouldn’t be hosting contests so often that they lose their edge. Pumpkin coffee and apple cider are awesome reminders of fall because you can’t get them just any day of the year. Contests are great, but they should be a fun and exciting event, not the norm. Of course we can’t forget about contests, the bread and butter of fan pages. And definitely remove the or people might think you’re saying some not-so-nice things. It’s fine to have an announcement you want to share across Facebook and Twitter, but re-write it accordingly. You’re talking to different audiences with different needs and expectations. Don’t Share Twitter Posts on Your Facebook Page Disabling this feature means you might as well not have a fan page at all, since the whole point of being on Facebook is to get into dialogue with customers. This might go without saying, but you really need to enable visitors to write on your wall. Make each post count! And post at the right time! You can find the best time to post on Facebook here. Plastering a fan’s news feed won’t make them like you any more. Don’t Post Too FrequentlyĪccording to a research study by the University of Colorado Denver Business School, the No.1 reason people dump Facebook friends is that they get annoyed being continuously bombarded with useless posts (if you are looking to lower your friend count, just download a couple of Zynga games and you’ll be golden). Include a question with the link, such as “Do you have any special tricks for keeping your dog relaxed?” 4. ![]() To go along with our pet grooming example, you might post a link to an article with “Five Tips for Cutting Your Dog’s Nails at Home” (trust me, this is not easy). Invite conversation whenever possible, with each post you do.īen & Jerry know how to get their customers chatting. You’ll get more engagement and better response if you post a link with a question or call to action, rather than just posting a link solo. Pairing your Facebook posts with questions is a great way to accomplish this. Fan page visitors are much more likely to pay attention and respond to your posts if you address them personally and encourage them to get involved. I hate to sound like a scrooge, but the truth is that people are pretty self-absorbed. Need more inspo? We’ve got 62 engaging Facebook ideas and examples to help with that! 3. Videos – do I need to even tell you how many adorable kitten videos are on the web?.Press Releases – let customers know about the updates and improvements you’ve made.Upload social media images and pics from events you’ve attended or hosted, like your canine Best in Show event. Photos – in addition to photos of your store, take snapshots of workers and customers.Blog Posts – what’s new and happening at your business? Did Spot the puppy turn 1 this week?.On your fan page, you’ll want to share a variety of content like: Let’s imagine you own a pet grooming business. Red Bull knows that their energy drink customers are likely to be interested in extreme activities, so they post videos they know customers will enjoy, even if it doesn’t relate to Red Bull directly.
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